Mobile messaging platform Attentive has added $40 million to the Series C financing it announced in January, bringing the Series C to $110 million and total funding to $164 million. Life may not be normal but the economy hasn’t ground to a complete stop.
Seventy-eight percent of marketers expect to increase their spend on virtual events as a result of coronavirus, according to this NewsCred survey, while 27% expect to spend less on digital ads. My take: the focus is on telling stories, not pushing product. A whopping 87% said their entire marketing staff is working remotely.
Back to surveys. TEKsystems found that making improving customer experience is the top goal for digital transformation programs (72%), making information accessible across the organization is the most important action for success (61%), and integration of technology, systems and platforms is the most common benefit (46%). They don’t mention Customer Data Platforms but these are all CDP memes.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.