Attentive Increases Its Series C to $110 Million

Mobile messaging platform Attentive has added $40 million to the Series C financing it announced in January, bringing the Series C to $110 million and total funding to $164 million. Life may not be normal but the economy hasn’t ground to a complete stop.

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Customer Experience is Top Goal for Digital Transformation: TEKsystems Survey

April 15, 2020

Back to surveys. TEKsystems found that making improving customer experience is the top goal for digital transformation programs (72%), making information accessible across the organization is the most important action for success (61%), and integration of technology, systems and platforms is the most common benefit (46%). They don’t mention Customer Data Platforms but these are all CDP memes.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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