Auckland-based, Buildmedia merges with The Boundary to create global powerhouse

Buildmedia, the Auckland-based creative studio considered to be a leader in off-the-plan interactive real estate sales and marketing solutions, city-scale digital twins and interactive eCommerce VR experiences, has merged with London and New York based pioneering visualisation studio, The Boundary.

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Hakuhodo acquires stake in MA&TH (Marching Ants & Trigger Happy) Entertainment

January 19, 2023

Global advertising giant, Hakuhodo Inc., based in Tokyo, Japan, has made a strategic acquisition that solidifies their presence in the rapidly burgeoning Indian market. The company has acquired a majority stake in India’s leading brand and entertainment agency group, MA&TH (Marching Ants & Trigger Happy) Entertainment Network, headquartered in Mumbai and led by CEO Amit Chandrra.

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Productsup chosen by L’Oréal Australia to enhance consumer operations

January 19, 2023

Productsup, a leading product-to-consumer (P2C) software company, announced today that L’Oréal Australia, has selected the Productsup P2C platform to enhance its commerce operations. As its feed management partner, Productsup will help accelerate L’Oréal’s go-to-market strategy in the APAC region, enabling the company to reach more consumers across more channels than ever before.

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Social Commerce Struggles Due to Low Trust in Social Platforms

February 8, 2023

While retail media has been an unexpected success, its sort-of opposite, social commerce, has never met expectations.  This Simplicitydx survey explores why: the biggest problem is low trust in social platforms, which means people prefer to buy directly on brand sites.  Social shopping still has a role to play in product discovery, although social won’t always receive credit if the sale is completed elsewhere.

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