Social media’s influence is a matter of trust as well as time. Separate studies by research agency Kantar and native ad content vendor Sharethrough found that social media is less far trusted than traditional publishers as a news source. Not surprising but you can’t take anything for granted these days.
I had intended to focus on good news today, in the Thanksgiving Spirit and all that.
Publishers are using third party data to supplement their own information. Location data compiler Factual and Digiday found that 85% of publishers buy third party data, primarily to extend the scale of their own information. They also found that geotargeteing is now mainstream: 76% of publishers usually or always do it.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.