Augeo offers services and technology related to live and web events, loyalty, channel relationships, and employee engagement. They just bought Brand Networks, which provides social media advertising solutions. It’s Augeo’s seventh acquisition since 2019.
Mobile marketing measurement vendor Kochava is mostly in the news these days for its battle with the Federal Trade Commission over location data sales. But they also have good news. Most recent is acquisition of Machine Advertising, which provides incremental results measurement and optimal budget allocations for app marketing programs.
DoubleVerify keeps expanding the channels it supports with media measurement and anti-fraud services. Their latest leap is a service to verify viewability of Connected TV ads. DoubleVerify estimates that CTV advertisers paid more than $1 billion last year for ads on TV sets which were turned off.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.