Aurea calls itself a “business software library” because it offers one subscription that covers dozens of business software products. They just added sales engagement tool XANT, which recently changed its name from Inside Sales and will now change it back. Other familiar brands on the shelf at Aurea include Jive, Infer, FirstRain, Artemis, Interleaf, and CloudFix.
Social media management platform Hootsuite has purchased Heyday, a system that embeds human and AI-based chat in ecommerce, CRM, and other customer-facing systems. Price was $48 million. Heyday launched in July 2020 and had raised $6.7 million Don’t confuse them with Heyday.co the marketplace acceleration platform, which has raised $245 million.
Contextual ad targeting is an important alternative to the people-based targeting that privacy changes is making more difficult. I have a slew of items, so take a deep breath and read on: this Connatix/DigiDay survey finds 65% of advertisers expect to increase contextual ad spend. Conviva is providing The Trade Desk with contextual content bidstream signals for connected TV ads. GumGum is providing contextual content information to help guide digital ad placements in the Logiq Digital Marketing Platform. DoubleVerify is extending its contextual brand suitability tiers to YouTube and... Read More >
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.