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Aurea Buys XANT, a.k.a. Inside Sales

Aurea calls itself a “business software library” because it offers one subscription that covers dozens of business software products.  They just added sales engagement tool XANT, which recently changed its name from Inside Sales and will now change it back.  Other familiar brands on the shelf at Aurea include Jive, Infer, FirstRain, Artemis, Interleaf, and CloudFix.

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Two-Thirds of Advertisers Plan Higher Contextual Ad Spend: Connatix Survey

August 5, 2021
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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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