Metigy was a platform based in AI, offering machine-led marketing solutions for small businesses. Metigy has gone into voluntary administration, leaving Metigy’s 75 employees shocked, given that the Australian Financial Review recently reported the company had grown more than 300 per cent in 2020 and 2021, and was planning on raising money with a valuation of $1 billion.
IAB report found that seamless omnichannel shopping experiences will present the biggest opportunity for brands this year as shoppers return instore. Retail marketers must assess their marketing strategies to ensure they can adjust activities to respond to economic changes, navigate the continuing influence of covid, optimise shoppers omnichannel experiences and bolster confidence among hesitant shoppers.
Zen is an Adelaide-based company specialising in providing data connectivity, loyalty, digital marketing, gift card solutions and in-store digital advertising to retail liquor and hospitality industries. LMG is incorporating Zen’s loyalty and digital marketing platforms to complement LMG’s existing digital marketing reach.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.