Aussie bank giant Westpac takes Panorama platform to the cloud

Westpac’s BT is modernising its Panorama financial planning platform by migrating it to run in the cloud, which should also make the platform easier to separate from the group. Westpac reveals challenges of ring-fencing large IT assets and unwinding tight system integrations to prepare those assets for life outside of the Westpac Group.

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HubSpot launched Nonprofits platform aimed at helping local Aussie businesses

June 30, 2022

HubSpot’s new Nonprofits platform is set to help NFP organisations through a specific set of tools, resources, support and pricing. The lau­­­­­­­nch of HubSpot for Nonprofits comes after new research from HubSpot found that over nine in ten (95 per cent) Australian not-for-profits experience barriers to growth, such as disparate software, multiple sources of data and a clouded source of truth. It also found nearly 3 in 10 don’t use a CRM.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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