Convo Ink offers a smart content marketing engine designed to connect marketers, content producers and publishers in order to deliver branded content to audiences. The new seed funds will be used to expand content platform capabilities and further invest in the recently launched attention measure, the Quality Attention Score.
New Ipsos report for the World Economic Forum looks at consumer familiarity with VR, AR and metaverse, the gender attitude towards them and use cases. The report surveyed adults across 29 countries and found 52% overall are familiar with the metaverse, compared to 44% in Australia.
Australian broadcast giant ABC has reported that learning software providers were slurping up data of students during the pandemic without clearly indicating they were doing so, but failed to disclose that both its iview service and its news website do something quite similar.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.