TikTok admitted to US senators that US user data was accessible in China. The company has previously stated some Australian data is kept in US servers therefore Liberal senator James Paterson wrote to TikTok to request information on Australian users’ data security.
Sydney-based global media consultancy and technology business, Audience Precision, this week unveiled its proprietary end-to-end technology platform, Precise360, for media strategy and guidance. The platform is being positioned as a single source of truth underpinned by consumer behavioural data that provides a full media strategy guidance system.
Melbourne-based RMIT University has partnered with Adobe and Merkle to create a course to accelerate careers with graphic design principles, capabilities, and industry-leading tools within a flexible, digital delivery environment. In the last 12 months, job ad analysis through Burning Glass revealed 13,535 job postings requiring Adobe Photoshop skills or graphic design skills.
Mobile marketing platform Attentive joins the martech throng putting together a complete solution featuring data cloud Snowflake. Based on Snowflake Marketplace, the feature will allow joint customers to create a data loop, activating first-party data from Snowflake in the Attentive platform and sending performance data back to Snowflake for analysis. Attentive will also be able to feed customer interactions, including conversations, back to Snowflake.