News

Aussie Marketing company launches APAC tracking integration for Google Ads

Delacon is claiming an Asia-Pacific first after integrating its call tracking solution into Google Ads to support campaign performance attribution. This integration increases call tracking accuracy and gives greater visibility on calculating cost per lead and cost per acquisition, which in turn improves campaign optimisation and drives increased return on investment.

More News

Next Article

Google Shared Bidstream Data with Sanctioned Russian Companies

July 7, 2022

Speaking of BigTech Behaving Badly, we have this ProPublica report that Google was sending sensitive user data with a Russian adtech firm until just last month, when ProPublica asked them about it.  Mobile phone IDs, IP addresses, location information, and activity details from websites including ESPN and Reuters were part of bidstream information shared with RuTarget, which is owned by Russian bank Sberbank.  U.S. Treasury sanctions have banned transactions with Sberbank since February.

CDPI Newsletter
Featured Article

Big Tech Suffers Big Drop in Customer Data Trust: Jebbit Survey

August 8, 2022

Greater public attention to privacy has reduced trust in all tech providers, including those like Apple and Google that have positioned themselves as privacy-friendly.  Apple’s rank in Jebbit’s annual Consumer Data Trust Index fell from 17 to 43, while Google fell from number 4 to 89.  Amazon fell just slightly, from first to fourth place, while Facebook actually improved a bit from 97 to 88.

CDPI Newsletter