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Aussie Marketing company launches APAC tracking integration for Google Ads

Delacon is claiming an Asia-Pacific first after integrating its call tracking solution into Google Ads to support campaign performance attribution. This integration increases call tracking accuracy and gives greater visibility on calculating cost per lead and cost per acquisition, which in turn improves campaign optimisation and drives increased return on investment.

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Google Shared Bidstream Data with Sanctioned Russian Companies

July 7, 2022

Speaking of BigTech Behaving Badly, we have this ProPublica report that Google was sending sensitive user data with a Russian adtech firm until just last month, when ProPublica asked them about it.  Mobile phone IDs, IP addresses, location information, and activity details from websites including ESPN and Reuters were part of bidstream information shared with RuTarget, which is owned by Russian bank Sberbank.  U.S. Treasury sanctions have banned transactions with Sberbank since February.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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