Delacon is claiming an Asia-Pacific first after integrating its call tracking solution into Google Ads to support campaign performance attribution. This integration increases call tracking accuracy and gives greater visibility on calculating cost per lead and cost per acquisition, which in turn improves campaign optimisation and drives increased return on investment.
Speaking of BigTech Behaving Badly, we have this ProPublica report that Google was sending sensitive user data with a Russian adtech firm until just last month, when ProPublica asked them about it. Mobile phone IDs, IP addresses, location information, and activity details from websites including ESPN and Reuters were part of bidstream information shared with RuTarget, which is owned by Russian bank Sberbank. U.S. Treasury sanctions have banned transactions with Sberbank since February.
Veridooh has debuted a new solution for verifying programmatic digital out-of-home (DOOH) advertising that combines out-of-home’s impact with digital’s efficiency and metrics. By providing third-party verification, advertisers can have confidence that their investment is being delivered as planned, encouraging further ad spend in the sector.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.