Aussie martech platform, Outfit, is acquired by Smartsheet

Marking its fifth acquisition in four years, Smartsheet has closed an acquisition deal to buy the brand management and creative automation platform, Outfit. Plans are to use Outfit to bolster the company’s Brandfolder by Smartsheet DAM platform.

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Triton Digital unveils podcast advertising effectiveness study for India

September 8, 2022

Triton Digital, the global technology and services provider to the digital audio and podcast industry, released the results of their Podcast Advertising Effectiveness Study commissioned with VTION Digital Analytics, a leading digital consumer behavior intelligence platform. The survey results highlight strong growth of podcast listening in India and the effectiveness of podcast advertising to drive brand and product recall.

CDPI Emerging Markets
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Pairing major Australian bank with social giving, a win-win, including for platform KMS Solutions

September 8, 2022

A belief that bank customers would support a program committed to supporting the financial well-being of their community, one of the big four Australian banks initiated a program using Shout for Good Pty Ltd, a platform that allows people to access more than 150 charities worldwide. Shout provides a simple, relevant, and transparent way to donate via mobile using the digital donation platform.

CDPI Emerging Markets
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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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