Aussie messaging provider purchased Smooth Messenger for an undisclosed sum

Australia-based messaging provider, MessageMedia has purchased Melbourne-based Smooth Messenger for an undisclosed sum. Smooth Messenger has a text messaging application that integrates with Zoho’s customer relationship management (CRM) platform and allows businesses to seamlessly send two-way messages to their contacts via SMS and MMS.

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Malaysia’s ADA acquires SingPost’s eCommerce unit to expand eCommerce solutions across APAC

July 21, 2022

ADA, an regional integrated end-to-end eCommerce solution provider, said it has acquired SingPost’s eCommerce arm, to further strengthens its end-to-end eCommerce capabilities in the region. This deal, which includes the unit’s assets and staff, will further strengthen ADA’s eCommerce capabilities in technology and enablement, offering clients fully integrated services in Malaysia, Singapore, Indonesia, Thailand, the Philippines, Sri Lanka, Bangladesh, Cambodia, Vietnam, and South Korea.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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