Aussie brand Dissh launched phase one of the rollout in February to link up all email, social advertising and customer data. It is expected to deliver greater customer visibility by automating and integrating of audiences across all channels, while built-in test-and-learn capabilities will eventually be extended across all touchpoints to bring personalisation into business processes.
Triton Digital, the global technology and services leader to the digital audio industry, announced a partnership with Mirchi, India’s no.1 music and entertainment company, owned by Entertainment Network India Limited.
NAB is accelerating its digital plans with further acquisitions and the continued rollout of a digital home loan platform. The company has 60 percent of its apps migrated to the cloud to better position it to combat cybercrime and use digital data and analytics to improve consumer outcomes.
Reports emerged at the weekend that Salesforce was in advanced talks to acquire data management and integration platform Informatica. The deal would be Salesforce’s largest since acquiring Slack in 2021, and shares fell 7% Monday on the news. Informatica would add more advanced technical capabilities to the Salesforce product line.