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Australia-based communications tech player, Soprano acquired UK-based Ubisend for an undisclosed sum

Consumers and citizens are demanding ever more tailored communication experiences from the brands and organisations they’re engaging. Soprano said it’s looking to leverage ubisend’s AI-powered communication technology to launch, manage and monitor conversational solutions and scale AI communications and automation across an organisation.

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Adobe’s new report reviews digital and data maturity in AUS/NZ businesses

April 7, 2022

Adobe’s recent 2022 Digital Trends Report across Asia-Pacific paints a clear picture of digital’s significance today and into the future on CX, it tells us about digital and data maturity and how organisations continue to keep up with with customer experience expectations. A/NZ businesses in particular are set to outstrip other global regions in customer experience investment in 2022.

CDPI Emerging Markets
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Indonesia’s largest tech firm GoTo to raise $1.1B in IPO

April 7, 2022

Indonesia’s largest tech firm GoTo Group said it will raise $1.1 billion in its initial public offering (IPO), which would make this the third largest IPO in Asia and fifth largest in the world this year. The public offering period will be held from April 1, 2022 to April 7, 2022 and the listing of the shares on the main board of the IDX is scheduled for April 11, 2022, with the stock code GOTO.

CDPI Emerging Markets
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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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