Consumers and citizens are demanding ever more tailored communication experiences from the brands and organisations they’re engaging. Soprano said it’s looking to leverage ubisend’s AI-powered communication technology to launch, manage and monitor conversational solutions and scale AI communications and automation across an organisation.
Adobe’s recent 2022 Digital Trends Report across Asia-Pacific paints a clear picture of digital’s significance today and into the future on CX, it tells us about digital and data maturity and how organisations continue to keep up with with customer experience expectations. A/NZ businesses in particular are set to outstrip other global regions in customer experience investment in 2022.
Indonesia’s largest tech firm GoTo Group said it will raise $1.1 billion in its initial public offering (IPO), which would make this the third largest IPO in Asia and fifth largest in the world this year. The public offering period will be held from April 1, 2022 to April 7, 2022 and the listing of the shares on the main board of the IDX is scheduled for April 11, 2022, with the stock code GOTO.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.