Zitcha has officially launched with the ambition to empower retailers to become publishers by monetising their owned and external media ecosystem. It connects the media assets of a retail brand including email, apps, digital in-store screens, Web and social media, allowing retail suppliers to connect directly with consumers.
India’s data centres market is seeing health growth that is driven by large hyper-scalers like Amazon Web Services, Google, Microsoft, Facebook, IBM among others, who are outsourcing their storage needs to third party data centre providers. The favourable regulatory support, rapidly growing cloud computing, increasing internet penetration, government effort on digital economy, growing needs of hyper-scalers are some of the major factors driving the demand for data centres in the country.
Head of data and analytics Glen Shields shares the journey to bring together multiple marketing and data systems together to start driving personalisation. Shields dives into how to form the data team, get the data side of things happening better and also to manage the Salesforce environment that Leukaemia consolidated all of those different CRMs into.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.