Australian babywear retailer Purebaby has partnered with Cheetah Digital to transform its loyalty program growth

Purebaby was on the hunt for a software solution that would enable them to send personalised email messages to their existing and prospective customer base and allow them to move away from ‘batch-and-blast’ customer emails.

More News

Next Article

2022 signals last-minute scramble to implement first-party data strategies and martech integrations for the Australian market

January 27, 2022

2022 will be a critical year for marketers. Digital and eCommerce are accelerating, and Google’s 2023 plan to end support for third-party cookies is Chrome inching closer. Criteo’s 2021 research reveals Australia is increasingly open to video ads. Over 50 percent of Australians are happy to watch video streaming services with advertising if it means they save money.

CDPI Emerging Markets
Previous Article

Indonesia’s SaaS startup Lummo secures US$80M funding, unveils flagship product’s rebranding

January 27, 2022

Indonesian software-as-a-service (SaaS) startup Lummo, previously known as BukuKas, has raised US$80 million in its Series C round of funding. Lummo was launched in December 2019 as BukuKas, a bookkeeping app for MSMEs, with the objective of empowering and digitizing them. It later expanded its business by launching TOKKO, an online direct-to-consumer commerce builder.

CDPI Emerging Markets
Featured Article

One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

May 31, 2023

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.

CDPI Newsletter