CommBank has moved to the next phase of its plan to build a huge loyalty platform of linked services for banking customers. It is launching loyalty scheme Yello to six million retail banking customers in a bid to retain customers in the face of global competition from big tech while getting ahead of incoming data privacy regulatory changes.
Robotic Marketer, has unveiled a new digital marketing dashboard to complement what it says is the world’s first marketing strategy technology platform. The technology uses data-driven benchmarking, peer-sourced insights, data mining and machine learning to help marketing teams create and execute more effective marketing strategies.
This Adverity survey finds that that as many CMOs say data hinders creativity (42%) as say it helps (41%). A similar proportion (43%) say their teams spend more time collecting data than using it. I think the intended lesson is that people should buy tools like Adverity to make data collection easier, but maybe some people have given up on this whole “data-driven decisions” thing altogether.
Adobe has announced a new solution within its GenStudio suite, GenStudio for Performance Marketing. This self-service application is aimed at accelerating the creation of display and social ads, emails and banners using approved, on-brand content. The solution will leverage Adobe Firefly as well as third-party LLMs.