Cyara was co-founded in Melbourne in 2006, its flagship offering is the SaaS-based Automated CX Assurance Platform, which has more than 250 global brands clients. The $485 million investment will be used to accelerate product innovation, expand CX assurance into new emerging digital channels, fund strategic acquisitions of complementary technologies and fuel geographic expansion.
IDG Communications has continued its push into martech with the purchase of Selling Simplified, a “marketing as a service” platform that tracks intent signals across 160 million B2B records to identify high-value contacts for sales outreach and lead nurture campaigns. IDG bought ABM platform Triblio in 2020 and B2B data companies LeadSift and KickFire in 2021. The LeadSift and KickFire deals came after IDG itself was purchased by private equity investors Blackstone.
Google saw that replication of Australia’s framework would force information to be consumed in a particular manner, “favouring a narrow range of sources for the diffusion of knowledge.” In effect, this would carry the huge implication of undermining democratic discourse and media diversity.
With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).