Australian-based Cyara secures $485M in investment

Cyara was co-founded in Melbourne in 2006, its flagship offering is the SaaS-based Automated CX Assurance Platform, which has more than 250 global brands clients. The $485 million investment will be used to accelerate product innovation, expand CX assurance into new emerging digital channels, fund strategic acquisitions of complementary technologies and fuel geographic expansion.

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IDG Extends Its B2B Data and Martech with Selling Simplified Acquisition

February 10, 2022

IDG Communications has continued its push into martech with the purchase of Selling Simplified, a “marketing as a service” platform that tracks intent signals across 160 million B2B records to identify high-value contacts for sales outreach and lead nurture campaigns.  IDG bought ABM platform Triblio in 2020 and B2B data companies LeadSift and KickFire in 2021.  The LeadSift and KickFire deals came after IDG itself was purchased by private equity investors Blackstone.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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