Sydney-based global media consultancy and technology business, Audience Precision, this week unveiled its proprietary end-to-end technology platform, Precise360, for media strategy and guidance. The platform is being positioned as a single source of truth underpinned by consumer behavioural data that provides a full media strategy guidance system.
Platform as a Service (PaaS) company, WonderLend Hubs, has raised $1.6 million in a seed round led by Inflection Point Ventures. Plans are to expand its team, enhance the platform and broaden delivery capabilities in India and overseas.
TikTok admitted to US senators that US user data was accessible in China. The company has previously stated some Australian data is kept in US servers therefore Liberal senator James Paterson wrote to TikTok to request information on Australian users’ data security.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.