Robotic Marketer, has unveiled a new digital marketing dashboard to complement what it says is the world’s first marketing strategy technology platform. The technology uses data-driven benchmarking, peer-sourced insights, data mining and machine learning to help marketing teams create and execute more effective marketing strategies.
According to the new Sisense Future of Data Analytics Report 2022 – Asia Pacific Edition, data professionals in the APAC region see data and analytics as valuable to digital transformation and future-proofing their business, yet find their organisations’ strategic capabilities are far from reaching their true potential.
CommBank has moved to the next phase of its plan to build a huge loyalty platform of linked services for banking customers. It is launching loyalty scheme Yello to six million retail banking customers in a bid to retain customers in the face of global competition from big tech while getting ahead of incoming data privacy regulatory changes.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.