The federal government will pour another $130.1 million into its digital economy strategy over the next four years, the new funding will build on the $1.2 billion provided in last year’s budget in a bid to help make Australia a top ten data and digital economy by 2030.
The report, 2022 Digital Consumer Trends: Australian edition has revealed consumers across Australia trust ads less and prefer to interact with a brand in more personalised ways. According to the report, email continues to sit comfortably as Australian consumers’ preferred channel.
Head of product for Nine’s BVOD service 9Now, Lewis Evans said right now one of the risks associated with personalisation can come in the pursuit of ‘perfect personalisation’. The risk with personalisation right now is ‘doing it too well and being creepy’.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.