Australian Pharmaceutical Industries (API) has announced it is turning to Google Cloud as part of plans to leverage data, machine learning, and AI to personalise the customer journey.
A Sitecore survey of IT executives in 12 countries in the GCC, the Levant, and Egypt showed the impact of the pandemic on customer behavior. Ninety-one percent of consumers in MENA become digital converts; and 83% of organizations in MENA advanced their marketing stack more in 2020 than they had in the three years prior.
The majority of Australians are concerned about data privacy, with 50 per cent stating companies are requesting too much personal information, according to new research by Toluna, a leading consumer intelligence platform.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.