ForceNet, a service used by the Australian Department of Defence for auditable communications and personnel information sharing has had a ransomware attack. The attackers have not yet been identified and military information is not believed to have been stolen, but the breach may affect the records of 40,000 defence personel.
Anchora, the marketing technology consultancy, has launched two new product offerings for the Australian market. The first, LIFT, assists organisations in migrating their digital marketing activities to the cloud. The second, STITCH, creates cohesion between disparate solutions or applications, ensuring organisations get the maximum value from their market technology.
Antsomi, CDP Institute and DAC have recently teamed up to organize events to push the use of customer data platform (CDP) in Southeast Asia, whereby the seminars were held in Vietnam and Indonesia, respectively. The three entities are excited to see the industry’s enthusiastic responses with the urge to learn how CDP can help drive marketing transformation.
Marketing Intelligence, a new solution from Salesforce, provides always-on ingestion of marketing data. Drawing on the unified data of Salesforce Data Cloud and the support of Agentforce agentic AI, it will deliver actionable insights and recommendations. It will feature a homepage for marketers; paid media optimization as Agentforce automatically pauses low-performing ads; and automatic data enrichment.