Here’s another purchase: event management software company Aventri has acquired ITN International, which offers wireless technology for registration, check-in, badges, scanning, and let’s not wonder what else. It’s Aventri’s fourth acquisition in three years, a roll-up powered by private equity firm HGGC.
You often surprise me, Dear Reader, but your interest in yesterday's event technology news was as low as expected.
We’ve been trying to find an Intern for our Department of Irony but no one takes the ad seriously. This means our regular staff had to cover this apparently-real report that ScentAir, which sprays mood-setting aromas around stores, theaters, hotels, and other places, has upped its game by creating a “cloud-based scent marketing management platform.” Sadly, our regular writers aren’t witty enough to say something clever about this.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.