Email provider Campaign Monitor recently issued its own report, benchmarking email performance across industries and days of the week. Average open rate across all sources was 17.8% and average click-through was 2.6%. Both are down slightly from the previous year.
Dun & Bradstreet last week announced it has bought business data compiler Orb Intelligence. The deal complements D&B’s purchase last year of the Lattice Engine CDP.
Buying tech is easier than using it well. This Microsoft Advertising report finds that top-performing marketers are more likely to have someone in charge of managing the customer journey, to use outside agencies, and to prioritize data collection. Dynamic personalized creative is much more common among top performers than low performers. Site personalization is not.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.