On the other hand, this IDG study finds that tech buyers actually use content sites and white papers more than any other information source, while conferences and virtual events rank tenth out of ten. Scariest figure was there are 27 people on the average enterprise buying team. Recalls the old joke: Q: How many people work here? A: About half.
Digital events are here to stay, Dear Reader. B2B event producer Emerald found in-person events will increase in 2022 but not reach the 2019 level. Livestreams, online access to sessions, and even live chats with vendors top the most-wanted features list; podcasts and resource libraries are at the bottom. In other words, people want more interaction without leaving their desk, couch, beach chair, or whatever.
More on B2B events: results have always been hard to measure, and the move to virtual events makes it even harder. The good folks at audience measurement non-profit BPA Worldwide are trying to help with a new set of standards for reporting on event results. Can’t hurt.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.