Amazon Web Services is adding a data clean room service that will simplify privacy-safe data sharing among AWS customers. The company also announced plans to add identity resolution services in the near future. It’s all part of a grand AWS for Advertising and Marketing program that features 150+ partners including many of your favorite CDPs.
LoftyInc Capital Management, an early-stage African-focused venture capital firm, has announced the final close of its oversubscribed LoftyInc Afropreneurs Fund 3 (LAF3), which closed out at US$14.3 million.
Meta’s leadership richly deserves any criticism we can offer, but they’re not only reason that promising anti-trust and privacy bills have stalled in the current U.S. Congress. So enjoy this deepfake of Mark Zuckerberg but remember that other big tech firms have been equally busy ensuring the bills don’t come to vote.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.