Amazon Web Services (AWS) has added LiveRamp as a partner for the Entity Resolution service it launched in July. The integration will allow AWS clients to connect their customer data with LiveRamp’s RampID, which in turn will enable expanded reach into different advertising audiences. Earlier this month, LiveRamp announced clean room activation and enhanced identity resolution across all major cloud platforms.
The Martech, a talent and recruitment content tech startup that’s already engaged with Marriott, Adobe, Siemens and Telstra, has raised more than US$5 million to expand the use of AI to scale authentic talent communications. Their technology can be used to identify an organisation’s top employee advocates and create video and written content using employee input, then distribute that across websites, social and other channels.
Interpublic Group (IPG) also has a new ID resolution product: Real ID in the Cloud, which leverages IPG-owned Acxiom technology and enables marketers to enhance their first-party data without letting personal identifiers outside of the company’s control. The trick, as you probably guessed, is to create a unique ID for each person and match on that instead.
Twilio is adding ‘contextual awareness’ to its Segment CDP, which in plainer English means data stored in Segment will be available when creating event-triggered, real-time messages. This and a redesigned journey architecture are part of Twilio’s “next generation” customer engagement platform, which also includes natural voice AI agents, voice and text analytics, and RCS and WhatsApp messaging. Twilio separately announced a multi-year partnership with Microsoft to speed the adoption of conversational AI for customer engagement.