AWS Adds LiveRamp to ID Resolution Service

Amazon Web Services (AWS) has added LiveRamp as a partner for the Entity Resolution service it launched in July.  The integration will allow AWS clients to connect their customer data with LiveRamp’s RampID, which in turn will enable expanded reach into different advertising audiences.  Earlier this month, LiveRamp announced clean room activation and enhanced identity resolution across all major cloud platforms.

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Sydney-based The Martec raises more than US$5M to accelerate global expansion

October 19, 2023

The Martech, a talent and recruitment content tech startup that’s already engaged with Marriott, Adobe, Siemens and Telstra, has raised more than US$5 million to expand the use of AI to scale authentic talent communications. Their technology can be used to identify an organisation’s top employee advocates and create video and written content using employee input, then distribute that across websites, social and other channels.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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