It’s Amazon’s world; the rest of us just live in it. Amazon Web Services (AWS) drove the point home this week by launching an Advertising and Marketing Technology Competency program that certifies vendors as capable of doing their jobs. Proudly participating CDPs include Acquia, ActionIQ, Adobe, Algonomy, Amperity, Blueshift, CleverTap, Cordial, Tealium, Firsthive, mParticle, Treasure Data, SAS, Segment, Zeta, and likely others that I’ve missed.
Consumers may be lukewarm about AI, but they are passionate about their apps. Cisco finds that 88% have stopped using an app due to performance issues in the past year and 76% are trying to limit the number of apps on their devices. Two-thirds (66%) now want to use only the best apps and expect an exceptional digital experience as a standard. How exceptional can be standard, I don’t know.
Every now and then, global governments humbly suggest that Big Tech companies might adjust their actions ever so slightly to avoid existential harm if it’s not too much trouble. A group of eighteen countries including the U.S. and Britain took one of those tentative steps this week by offering non-binding recommendations for building AI systems that are “secure by design”. It’s not clear whether the Tech Overlords took notice.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.