Maybe you’re looking to buy tools to build your own CDP-like system? Walmart doesn’t sell those yet, but Aqfer does. They just made them more accessible by adding their products to the Amazon Web Services Marketplace, where you can buy and run them.
Have you been fretting that it’s too hard to buy things through your TV? Roku and Walmart now offer shoppable ads within Roku-delivered programming. What’s special is the payments are made using Roku’s payment system, so there’s no need to visit the Walmart ecommerce site to complete the transaction. They call this “t-commerce”, as well they should.
How about buying a Web3 CRM? I don’t know what that is, either, but it sounds important. Holder will be happy to sell you one, along with a marketing automation engine and wallet data platform designed for “the tokenized world”. More precisely, they can’t really sell you one, since they’re still in private beta. But they did issue a press release and promise a public launch later this year.
Amazon advertisers can now measure results outside of Amazon stores using a new service from Stackline and Gigi. Gigi will enable unified audience buying for Amazon Marketing Cloud and Amazon DSP, which run ads in Amazon’s online stores and streaming TV channels such as Prime Video. Stackline’s panel-based multi-retailer attribution will track customer behavior across Amazon, Walmart, Target, and other major online or in-store retailers.