AWS Marketplace Adds Unified ID 2.0 Services

Unified ID 2.0, a first-party-data-based ID-sharing standard developed by The Trade Desk, probably has the widest acceptance of any third-party cookie ID alternative.  Amazon Web Services just made adoption easier by adding UID 2.0 operator services as an option in its AWS Marketplace.  Users will gain a trusted environment where they can anonymously match their own first-party data to ad opportunities.