Ayzenberg Group Launches Tools of Influence
I’ll be honest: it’s a slow news day. So I’m going to present some items that frankly aren’t very important in themselves but do illustrate larger themes I think are significant. Let’s start with an announcement from Ayzenberg Group, a collection of marketing firms that straddles the line between cool and pretentious by calling itself a Communication Arts Orchestrator. Their current announcement is about “Tools of Influence”, which uses data and machine intelligence to drive influencer marketing campaigns. Influencer marketing is the trend I want to highlight here, specifically because it adds a human intermediary (the influencer) between the consumer and data-driven messages. Powerful as technology-based marketing is, that human connection is still very important.