Ayzenberg Group Launches Tools of Influence

I’ll be honest: it’s a slow news day. So I’m going to present some items that frankly aren’t very important in themselves but do illustrate larger themes I think are significant. Let’s start with an announcement from Ayzenberg Group, a collection of marketing firms that straddles the line between cool and pretentious by calling itself a Communication Arts Orchestrator. Their current announcement is about “Tools of Influence”, which uses data and machine intelligence to drive influencer marketing campaigns. Influencer marketing is the trend I want to highlight here, specifically because it adds a human intermediary (the influencer) between the consumer and data-driven messages. Powerful as technology-based marketing is, that human connection is still very important.

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Freshdesk Acquires Data Integration Startup Pipemonk

January 6, 2017

Cloud-based customer service system provider Freshdesk has acquired Pipemonk, a small data integration vendor. This should help clients integrate Freshdesk with data from other systems, including Freshdesk’s own half-dozen acquisitions in the past 16 months. My hidden message: integration among cloud systems is possible but still not trivial, so most companies will need specialized systems like CDPs to help.

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CES 2017: Hubblo Launches a New Era of Personal Virtual Reality Broadcasting

January 3, 2017

Looking even further into the future, we have a personal virtual reality camera being announced at the CES show in Las Vegas. Personal virtual reality is exactly where things seem to be headed. Just to be clear, though, this particular product does is use six cameras to create a 360-degree streaming video of your own actual reality to share with others. So it’s still disappointingly tethered to the real world. It does help to clarify the importance of streaming video.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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