B2B Buyers Changed Priorities Due to COVID-19: DemandGen Report

COVID-19 has had a mixed impact on B2B purchases, delaying some and accelerating others, according to this DemandGen Report study for Demandbase. Functionality (73%) and pricing (72%) nearly tied for the top vendor selection criteria, with ease of use (56%) further down the list. Integration wasn’t an option on the questionnaire although some respondents wrote it in.