We also recently shared a spate of surveys on the B2B buying process. Good times, eh? You can relive the fun with this TrustRadius study, which again finds that buyers want product reviews and demonstrations, not vendor propaganda. Bonus stereotype: those skeptical Millennials rely more on reviews than Boomers, who still place some trust in air-quote experts.
The News Gods have left for vacation, leaving behind a few surveys to read during the holiday break. You might start with this Intrado set of Webcast benchmarks. They found that 39% of registrants actually attend on the appointed day, 61% of Webcasts include video, and 82% are accessed on mobile devices. That last suggests you might want to rethink those small-print graphics.
Sticking with financial news: integrated business application vendor Odoo just raised $90 million. The deal is a trend trifecta: open source, all-in-one software platforms, and private equity investors. Odoo claims 4.5 million users, most on its free version but some paying for Odoo Enterprise.
No one really doubts that real-time data is useful, but here’s more concrete data in case you’ve been arguing the point: this Confluent survey of IT leaders finds 63% of companies with widespread access to real-time data showed 10% or higher revenue growth, compared with just 44% of companies with only some access grew as fast. Integrating multiple data sources was the most common obstacle to real-time access, cited by 60% of respondents.