We also recently shared a spate of surveys on the B2B buying process. Good times, eh? You can relive the fun with this TrustRadius study, which again finds that buyers want product reviews and demonstrations, not vendor propaganda. Bonus stereotype: those skeptical Millennials rely more on reviews than Boomers, who still place some trust in air-quote experts.
The News Gods have left for vacation, leaving behind a few surveys to read during the holiday break. You might start with this Intrado set of Webcast benchmarks. They found that 39% of registrants actually attend on the appointed day, 61% of Webcasts include video, and 82% are accessed on mobile devices. That last suggests you might want to rethink those small-print graphics.
Sticking with financial news: integrated business application vendor Odoo just raised $90 million. The deal is a trend trifecta: open source, all-in-one software platforms, and private equity investors. Odoo claims 4.5 million users, most on its free version but some paying for Odoo Enterprise.
We haven’t written much about the tribulations of Nielsen’s core media measurement business, which would make a fine soap opera of its own. The latest plot twist has an “Empire strikes back” vibe, with Nielsen announcing plans to convert its much-maligned TV audience measurements into something fashionably cross-platform and people based. Stay tuned.