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B2B Buyers Don’t Trust Vendors: TrustRadius Report

We also recently shared a spate of surveys on the B2B buying process. Good times, eh? You can relive the fun with this TrustRadius study, which again finds that buyers want product reviews and demonstrations, not vendor propaganda. Bonus stereotype: those skeptical Millennials rely more on reviews than Boomers, who still place some trust in air-quote experts.

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Twilio Launches Event-Triggered Journeys

July 16, 2025

Customer engagement platform Twilio has announced new platform capabilities, including the general availability of Twilio Segment’s Event-Triggered Journeys, supporting personalization based on customer intent signals in real time. In addition, Data Residency (EU) will ensure that email sending and event data are managed within the EU region, both for compliancy and customer trust. WhatsApp Business Calling will enable conversations with customers in another important channel using Twilio’s Programmable Voice Platform.

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