Decisions, decisions. Should we talk today about artificial intelligence or visual marketing? We can do both this item about Adhark, whose Ava platform uses AI to score the “visual resonance” of images, based on its understanding of the visual preferences of marketing audiences. This apparently represents a pivot for Adhark, which last year introduced a now-vanished product to recommend social media activities.

Not every retailer has the resources to design targeted marketing campaigns. Womply is there to help with an email marketing engine that automatically sends welcome, winback, loyalty, and survey campaigns. Womply captures credit card transactions to build a customer database, which it then leverages for analytics and marketing. It also provides small retailers with other online marketing services including directory listings, advertising, and reputation management.

There’s lots of interesting data  in this Ascend2 report on multi-channel marketing, but what stood out for me was that measurement was cited as essential for success by far more respondents (61%) than other factor.  Next highest was integrated technology at a meager 43%, and unified data was last at 27%.  Now you know we write so much about measurement products.