B2B Buyers Expect More Personalization Than B2C: Salesforce Research

Next we have the customer perspective. Salesforce surveyed B2B and B2C buyers and found that business buyers have significantly higher expectations about interactive and personalized experiences. Less surprising: Millennials and GenXers are more attuned to personalization than troglodytes Baby Boomers. But convenience is still king: while 52%of respondents are likely to abandon brands that don’t personalize their communications, 74% would switch because of a difficult purchase process.

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Adhark Uses AI to Assess Marketing Images

October 17, 2017

Decisions, decisions. Should we talk today about artificial intelligence or visual marketing? We can do both this item about Adhark, whose Ava platform uses AI to score the “visual resonance” of images, based on its understanding of the visual preferences of marketing audiences. This apparently represents a pivot for Adhark, which last year introduced a now-vanished product to recommend social media activities.

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Womply Adds Automated Email Marketing for Small Businesses

October 13, 2017

Not every retailer has the resources to design targeted marketing campaigns. Womply is there to help with an email marketing engine that automatically sends welcome, winback, loyalty, and survey campaigns. Womply captures credit card transactions to build a customer database, which it then leverages for analytics and marketing. It also provides small retailers with other online marketing services including directory listings, advertising, and reputation management.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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