In the same way that beer is no longer just for breakfast, personalization is no longer just for marketing. This Forrester study for Adobe drives home the point by showing that people expect personalization at every step from product discovery through service and support. B2B buyers had even higher expectations than consumers.
Not every tech vendor is cutting back. Customer experience automation platform, which tripled its headcount in the past twelve months, will fuel continued expansion with a $50 million Series C. Ushur lets users create visual workflows for conversational interactions such as claims processing and appointment setting.
A wrist-slap for Meta, which was found in violation of South Korea’s Personal Information Protection Act (PIPA) for blocking users from Facebook and Instagram if they refuse to provide behavioral information. Penalty cost for Meta is intended to be 6.6 million won (about US$5,240).
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.