News

B2B CDP Calibermind Raises $8 Million Series A

B2B CDP Calibermind announced a $8 million Series A funding, bringing total funding to $14.4 million.  Calibermind makes heavy use of AI for analytics and data integration.  Unlike many B2B CDPs, they don’t supplement clients’ own information with compiled data.

More News

Next Article

Adobe Integrates Real-Time CDP with Target, Commerce, and OneTrust

March 16, 2022

Adobe opened its Digital Experience Conference yesterday with a variety of announcements. CDP news included real-time access to CDP profiles by Adobe Target, Adobe Commerce, Adobe Sensei, and OneTrust consent management. They also made it easier and faster to connect with non-Adobe systems through integration with Adobe Experience Platform Edge Network’s geographically distributed servers.

CDPI Newsletter
Previous Article

B2B Marketers Need More Training: MarketingProfs Survey

March 16, 2022

Training has always been a problem for marketers, and pandemic-induced isolation has made the need even greater.  MarketingProfs has documented the problem, finding that just 31% of B2B marketers feel their team is very effective in their roles and only 19% feel personally well prepared for their future.   Beyond lack of time, the biggest challenge with training is it’s too focused on theory.

CDPI Newsletter
Featured Article

Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

CDPI Newsletter