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B2B CDP Calibermind Raises $8 Million Series A

B2B CDP Calibermind announced a $8 million Series A funding, bringing total funding to $14.4 million.  Calibermind makes heavy use of AI for analytics and data integration.  Unlike many B2B CDPs, they don’t supplement clients’ own information with compiled data.

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Adobe Integrates Real-Time CDP with Target, Commerce, and OneTrust

March 16, 2022

Adobe opened its Digital Experience Conference yesterday with a variety of announcements. CDP news included real-time access to CDP profiles by Adobe Target, Adobe Commerce, Adobe Sensei, and OneTrust consent management. They also made it easier and faster to connect with non-Adobe systems through integration with Adobe Experience Platform Edge Network’s geographically distributed servers.

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B2B Marketers Need More Training: MarketingProfs Survey

March 16, 2022

Training has always been a problem for marketers, and pandemic-induced isolation has made the need even greater.  MarketingProfs has documented the problem, finding that just 31% of B2B marketers feel their team is very effective in their roles and only 19% feel personally well prepared for their future.   Beyond lack of time, the biggest challenge with training is it’s too focused on theory.

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