One CDP that won’t ride the Hype Cycle is B2B predictive analytics system Mintigo. They were just bought by business planning vendor Anaplan, which seems more interested in their staff than the product. The once-hot B2B predictive category is struggling: Lattice Engines was bought by Dun & Bradstreet, Radius is scrambling, and 6sense now positions itself as ABM orchestration. Blame AI tools embedded in CRM, marketing automation, and pretty much everything else.
Hi folks, it’s Jamie, CDP Institute’s Department of the Obvious intern. Make that Senior Intern, actually – the boss recognized my fine work with a new title. Still no salary but he’s thinking about it. In the meantime, a GetResponse study found subject lines, quick response, and frequency impact email open rates. Turns out that weekly newsletters are more likely to be read than daily ones. I’d tell the boss but then I’d have even fewer chances to write.
We don’t usually cover CDP marketing ploys but we’ve never seen anyone give away a CDP as conference swag. Stop by the BlueVenn booth at DMEXCO, MarTech East, or Technology for Marketing next month and you might not get a free t-shirt but you will be able to enter a drawing for a free BlueVenn implementation and one-year license. The CDP Institute will present at all three events but we promise not to enter the contest.
A U.S. district court judge has ruled that Google acted to create illegal monopolies in online advertising technology in a way that blocked competition and allowed higher ad prices to be charged. Google will appeal; meantime, the government will decide what to ask the court to do to remedy the monopoly. Google also faces a new U.K. antitrust lawsuit over its dominance of search.