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B2B CDP Mintigo Bought by Anaplan

One CDP that won’t ride the Hype Cycle is B2B predictive analytics system Mintigo. They were just bought by business planning vendor Anaplan, which seems more interested in their staff than the product. The once-hot B2B predictive category is struggling: Lattice Engines was bought by Dun & Bradstreet, Radius is scrambling, and 6sense now positions itself as ABM orchestration. Blame AI tools embedded in CRM, marketing automation, and pretty much everything else.

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Subject Lines, Timeliness, and Frequency Impact Email Open Rates: GetResponse Study

September 3, 2019

Hi folks, it’s Jamie, CDP Institute’s Department of the Obvious intern. Make that Senior Intern, actually – the boss recognized my fine work with a new title. Still no salary but he’s thinking about it. In the meantime, a GetResponse study found subject lines, quick response, and frequency impact email open rates. Turns out that weekly newsletters are more likely to be read than daily ones. I’d tell the boss but then I’d have even fewer chances to write.

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BlueVenn Offers Drawing to Win Free CDP

August 29, 2019

We don’t usually cover CDP marketing ploys but we’ve never seen anyone give away a CDP as conference swag. Stop by the BlueVenn booth at DMEXCO, MarTech East, or Technology for Marketing next month and you might not get a free t-shirt but you will be able to enter a drawing for a free BlueVenn implementation and one-year license. The CDP Institute will present at all three events but we promise not to enter the contest.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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