Marketing may be data-driven and technology-powered but only 26% of B2B CMOs bear full responsibility for tech strategy according to a survey of over 300 B2B CMOs by Transmission. To be fair, some 42% were partly responsible. Overwhelmingly, the buck stopped with the CMO on things like brand strategy (72%) and marketing comms (81%).
Just over a fifth of businesses are in a state of “high readiness” for AI even though 95% are working on AI plans, according to a global survey of over 300 business and IT professionals by BARC. IT is seizing back the spotlight from business teams, being involved in AI planning 95% of the time. The most advanced areas are security and compliance.
Pixalate’s 2024 survey of Apple App Store found 1,384 ad-enabled apps had no privacy policy and shared EU and UK user data. Twenty-four percent shared device identifiers, location, and IP address, which, when used together, could enable personal identification and breach privacy. This could put the app developers and Apple, as the data controller, at risk for substantial EU fines.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.