There might be some ire in acquire but this is getting tired. We’ll just report that B2B data enrichment vendor FullContact is buying Contacts+, a mobile contact management app with millions of users. FullContact mostly feeds it data into other systems through APIs but it does have its own mobile app, so this will expand its user base.
I’m still not convinced that minor news about major vendors is the best use of this newsletter. But you seem to like it, Dear Reader. So here’s more. We’ll start with B2C marketing automation vendor Selligent repositioning itself as a marketing cloud including a Customer Data Platform. Data management capabilities do seem to meet CDP standards, including a highly customizable data structure and connectors for a wide variety of source and execution systems. We’re gonna need a bigger bandwagon.
Coincidentally, we have a survey from data vendor Experian, which last year spun off its own marketing services business as Cheetah Digital.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.