More than half of B2B marketers are dissatisfied with their tech stacks according to a survey by Pipeline360 (the number is 57%, which includes 36% that reporting their stack “functional but limited”). Around 70% are more interested in having insights and services delivered than gaining access to more tools. High-performing B2B teams boast “streamlined” tech stacks as well as effective data-handling practices.
The notoriously right-wing U.S. Fifth Circuit Court of Appeals shows little concern for due process rights of immigrants or First Amendment rights of Mississippi minors. But it eagerly cited a new Supreme Court ruling to expand the jury trial rights of corporations facing FCC penalties. The case involved a $57 million privacy fine against AT&T.
The latest twist in this multi-year saga sees Google withdrawing its commitment to provide a standalone prompt for Chrome users to disable third-party cookies (they will still be able to do so in their security settings). While Google says it still supports the alternatives to cookies under development in Privacy Sandbox, it’s essentially as-you-were on cookies for the advertising industry. Privacy advocates are unhappy but Google’s priority is clearly to reduce anti-trust-based complaints from the advertising industry.
Databricks is highlighting its interest in marketers through out-of-the-box integrations with partners including Adobe, Braze, Salesforce, MessageGears, and Tealium. All will be able to run campaigns using information in the Databricks data intelligence platform without data syncing or copying.