Almost 70% of B2B marketers have improving data quality as their top priority, while 60% acknowledge it as a top challenge. The goal is maintaining the top brand attribute of authenticity, ranked ahead of customer-centricity. Almost half the marketers surveyed by B2B data solutions provider Anteriad believed authenticity could walk hand-in-hand with AI use.
As Facebook continues to deprecate links to news sites after being confronted with demands that it pay for content, referrals have fallen steeply. Traffic has fallen by 50% in the last 12 months, according to publisher analytics firm Chartbeat. Smaller publishers are hardest hit, but there has been an across-the-board decline in social page views.
Dell Technologies has announced a data breach and has sent messages to alert customers. The company said payment information was not accessed, though customer names, addresses, and order details were. This follows receipt of a threat actor claim last month on the dark web saying access to 49 million records of Dell customers and employees was accessed.
Google lashed out at the Department of Justice’s threat to break up the company, calling the proposals “radical.” Among other things, Google says the proposals would threaten users’ privacy, stifle innovation and break Android and Chrome. Given the appeals process, it will likely be years before we know whether Google will stay in one piece.