“Hype” and “AI” just naturally go together.   AI-based copy generator Jasper.ai appeared to promise its latest tool could create a complete marketing campaign from scratch.  A closer look finds the scope is more modest: the system can generate a campaign brief and copy for various channels.  It’s not clear how far it gets into images and it certainly doesn’t generate lists or buy media.

Adobe is extending its Real Time CDP to support new data partners, look-alike audiences, and import audience segments from other systems.  The announcements came at the company’s EMEA Summit.  There were plenty of announcements about the company’s other Experience Cloud products, and of course new features powered by generative AI.

Customer engagement platform Twilio has integrated with OpenAI’s Realtime API to enable Twilio customers and developers to build AI-powered conversational apps. The integration will support the creation of speech-to-speech voice conversations featuring AI agents. This is an expansion of existing Twilio/OpenAI integrations.