B2B Marketers See Tech Overtaking Creative as Top Skill: LinkedIn Study

This B2B marketer survey from LinkedIn has plenty about AI.  But I was more intrigued to see that marketers listed tech and analytics as the second most important skill today, behind creative strategy and execution, (53% vs 59%) and actually forecast it would be more important than creative in the future (49% vs 41%).  On the other hand, LinkedIn found they’d been adding more creative skills to their LinkedIn profiles than ever.  Lots more here.