If you think the past few years have been tough for marketers, just wait. This Integrate survey finds that many companies are cutting B2B marketing staff and budgets while keeping performance targets the same. Almost 95% report at least some redundancies in their tech stack, including 27% who say they are substantial.
You may not have noticed a shortage of tools to send bulk emails, but the good people at Software Design Team did. They’ve plugged the gap with GMerge, which enables Gmail and Google Workspace users to send personalized mass emails to Gmail addresses. It’s aimed at small businesses and includes a number of features that make it less obvious to Google that a mass emailing is being sent.
Australian logistics company Shippit has acquired Singapore-based tech developer Luwjistik in a US$11.3 million deal. Following the acquisition, Shippit will double down on growth in Southeast Asia by leveraging Luwjistik’s tech, expertise, and local network.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.