Nearly all (99%) of B2B marketers do some type of personalization, says this ON24 report. But don’t be too impressed: most is based on static data such as account segment (52%), named accounts (46%), or persona (38%). Barely over one-third use behaviors such as content requests (37%), contact engagement (35%), and account engagement. The vast majority (88%) plan to use AI to help their personalization programs.
Further blurring the already fuzzy line between itself and reality, Roblox last week announced that, starting in early 2025, creators will be able to sell real-world products for real-world money through real-world ecommerce platforms. The first integration will be Shopify.
“Mallas” may sound like innocent shorthand for Kamala Harris supporters or marshmallow lovers, but it actually describes malicious LLMs (large language models). Academics at Indiana University Bloomington found 212 such systems on underground marketplaces, using a mix of open source and commercial platforms. If there’s any good news, it’s that Malla-created phishing content was easier to spot than human-created phishing content.
Scope3 Media Reporting has raised $25 million in new funding to support its mission to measure media and advertising carbon emissions and suggest optimizations that will reduce them. Brands that use Scope3 to reduce their emissions include Coca-Cola, General Motors and Mastercard. It now plans to address the growing threat of emissions caused by the use of AI.