Hull.io, a CDP start-up based in Paris, has raised $2.6 million in seed funding. Unlike most CDPs, Hull sells mostly to smaller B2B companies and focuses on connecting with Software-as-a-Service systems. The company was founded in 2013 and has more than 1,000 clients. CDP for SMB and B2B? Two more insights.
I had at least a half-dozen separate conversations last week about using CDP data for measurement, as opposed to marketing execution.
Since we’re talking tech today, let’s finish with Accenture’s Technology Vision 2017 report.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.