Whether marketers really want broad scope suites is questionable: recent surveys from Merkle and Gartner suggest not. This TrustRadius study shows that marketers often misunderstand what buyers really want, overprioritizing chatbots, digital events, and case studies, and undervaluing reviews and free trials. Of course, what people say and what they do are not always the same, either. Are you confused yet?
Dynamic Yield has released “No Consent, No Cookies”, a solution that blocks user activity tracking without relying on cookies. This avoids the problem of using cookies to track whether consumers have consented to cookies being used. Don’t think about it too hard or your head may explode.
European tech regulators have been more aggressive. Their latest act is a formal accusation by the European Commission that Amazon improperly used third-party merchant data on its platform to benefit Amazon’s own business. The Commission also announced a second probe into preferential treatment for Amazon’s own products and merchants who use Amazon fulfillment services.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.