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B2B Video Could Be More Effective: Vidyard and Heinz Marketing

It’s also no surprise that a Vidyard study finds 93% of B2B marketers consider video at least somewhat valuable. More surprising: just 28% of respondents say their videos are very effective. The authors at Heinz Marketing have provided lots of practical advice for making things better. Worth a look.

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Episerver Buys Insite Software to Expand Its Digital Experience Platform

December 17, 2019

The paralyzing complexity of today’s martech landscape has led investors to bet that marketers seek simplicity by buying all-in-one suites. At least, that’s how we read news that private equity-owned Episerver has bought B2B ecommerce firm Insite Software just one month after purchasing the idio recommendation engine. The deal comes just one week after Episerver competitor Acquia expanded its own footprint by buying the AgilOne CDP.

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Majority of IT Leaders Expect to Drop SaaS Products Over Security Concerns: Pulse Q&A Survey

December 13, 2019

Security worries could put IT back in control. Software-as-a-service enables much self-service IT but just 19% of IT executives said 75% of their SaaS vendors meet all security requirements, according a Pulse Q&A survey for Archive360. Three quarters don’t control encryption keys with a majority of their SaaS vendors and 63% expect to retire SaaS applications that don’t provide that control.

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Two-Thirds of Companies Plan More Customer Data Use: Treasure Data Report

January 28, 2022

Is there anything more fascinating than other companies’ customer data strategies, Dear Reader?  I thought not.  Here’s a Treasure Data study on that very topic.  Random factoids: data silos are a more common problem (34%) than data quality (24%); data and IT departments are responsible for customer data strategy at 49% of companies, while marketing is responsible at 11%.; 63% of companies plan to expand use of customer data.

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