It’s also no surprise that a Vidyard study finds 93% of B2B marketers consider video at least somewhat valuable. More surprising: just 28% of respondents say their videos are very effective. The authors at Heinz Marketing have provided lots of practical advice for making things better. Worth a look.
The paralyzing complexity of today’s martech landscape has led investors to bet that marketers seek simplicity by buying all-in-one suites. At least, that’s how we read news that private equity-owned Episerver has bought B2B ecommerce firm Insite Software just one month after purchasing the idio recommendation engine. The deal comes just one week after Episerver competitor Acquia expanded its own footprint by buying the AgilOne CDP.
Security worries could put IT back in control. Software-as-a-service enables much self-service IT but just 19% of IT executives said 75% of their SaaS vendors meet all security requirements, according a Pulse Q&A survey for Archive360. Three quarters don’t control encryption keys with a majority of their SaaS vendors and 63% expect to retire SaaS applications that don’t provide that control.
Adobe has announced a new solution within its GenStudio suite, GenStudio for Performance Marketing. This self-service application is aimed at accelerating the creation of display and social ads, emails and banners using approved, on-brand content. The solution will leverage Adobe Firefly as well as third-party LLMs.