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Bad Employees Hurt Business: PwC Study

Hi, it’s Jamie, the CDP Institute’s faithful Department of the Obvious Intern.  Everyone else took today off but I volunteered to stay behind if they let me write the newsletter.  Here are some of the obvious goodies I’ve recently collected.We’ll start with this PwC study on customer experience, which found that bad employees drive people away, not bad technology. Also, airlines have really bad service. There’s plenty of less-obvious stuff but I’ve ignored it.

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Postie Offers One-Stop Direct Mail Marketing

July 5, 2018

Direct mail was never really lost but that doesn’t prevent companies from rediscovering it. The latest is Postie, which has just launched an integrated system combining access to a 320 million-name database; connections with a company’s own CRM, Web, and other systems; look-alike prospect modeling; rule- and event-based trigger campaigns; and more. Users upload creative and do everything else within the system. Sweet.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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