Bajaj Finance Limited Auto Finance wheels in faster, easier lending journeys with Salesforce

BFL-AF, a subsidiary of Bajaj Finance Limited, began looking for a unified digital loan origination platform – one that would automate customer acquisition and loan sourcing, improve employee productivity, and digitally enable the dealer ecosystem. Salesforce stood out for its stability, scalability, and lower total cost of ownership. The low-code/ no-code platform also helps us roll out new processes faster, thereby strengthening our competitive edge.